![]() ![]() Incorporate the seven essential principles of better visual storytelling into your work.Structure your findings as a data narrative, using a four-step storyboarding process.Understand the differences between how the brain processes facts and narrative.Learn the fundamental elements of a data story and key audience drivers.Transform your insights and data visualizations into appealing, impactful data stories.Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to: Author Brent Dykes shows you how to take the three central elements of data storytelling-data, narrative, and visuals-and combine them for maximum effectiveness. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. When done correctly, data stories can influence decisions and drive change. Narratives are more powerful than raw statistics, more enduring than pretty charts. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. It is equally important to engage your audience with a narrative-to tell a story with the numbers. Transforming data into visual communication is only one part of the picture. The ability to effectively communicate with data is no longer a luxury in today’s economy it is a necessity. ![]() Master the art and science of data storytelling-with frameworks and techniques to help you craft compelling stories with data. ![]()
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